Smooth communication is more important than ever, as businesses, creators, and individuals are connected in so many ways, and they need to find the best method to communicate effectively. What is even greater is that translation and localization are being completely reshaped, so we don’t need dictionaries and phrase books anymore, but rather, we have so many amazing technological ways to communicate with others and perform our jobs the best way we can. Here are some ground-breaking innovations that are completely changing the processes of translation and localization.
AI and machine learning translation
Artificial intelligence and machine learning are bringing many innovations in various fields, and so is the case with translation. It is not only about Google Translate anymore, as there are other systems that can do the job even better. Such platforms can handle large volumes of text in seconds, so they are ideal for translating websites, documents, books, and other papers. AI also uses real-time translation, which helps with language barriers in live conversations, customer service, and social media interactions. This kind of technology is only getting better and better with each passing day, so it changes the way people communicate all over the world, and it helps businesses reach some new markets, broaden their presence, and become more scalable even for the furthest audience.
Translation service companies
Translation service companies play a major role in breaking the language barriers, as these professionals have enough experience and knowledge to help many businesses and individuals communicate with whoever they want, no matter the language difference. Whether you are a startup that wants to broaden its audience or a large corporation that has many international partners, a trusted and skilled translation company will help you with services like document translation, website localization, real-time interpretation, and many others. You should look for a company with professional translators who are also native speakers and have experience in the industry you need, for example, legal or medical translation, which can be quite specific. You will get the desired results in no time at affordable prices, and you will effectively communicate with many other businesses and individuals around the world.
Real-time translation devices
Real-time translation devices are very helpful in situations where you need immediate help, like being in a foreign country and chatting with a local, but you don’t know their language. Such devices will help you translate your and their words immediately, so you will achieve great contact and understand each other without problems. Also, these devices are perfect for international meetings and customer support, especially for healthcare, where communication with patients can be a matter of life and death in certain emergencies.
Voice recognition and voice-to-text translation
This kind of translation solution is perfect for transcribing spoken language into text, and then it can be translated into many languages, so wherever you are, you can use this to overcome the language barrier and communicate effectively with people around you. This is particularly good for podcasts, videos, and live events. Also, your business can benefit a lot from this device, as voice-to-text translation can improve your customer service and help you communicate with foreign customers better. Your company can also transcribe and translate a certain webinar in real time, so you will make it accessible for everyone and learn something new that can help you move forward.
Augmented reality
Augmented reality is also reshaping the translation and localization industries, as you can use it to point your phone at a certain sign or document and see the text translated into the chosen language almost instantly. This is amazing for frequent travelers and adventurers, but also for businesses that can use such devices to offer multilingual descriptions of their products, which improves customer experience and overall impression.
Blockchain for secure translation
Blockchain technology is another innovation when it comes to translation and localization, as it makes sure that this whole process will be as secure as possible, and this is especially important in fields like law, healthcare, finances, and real estate, where accuracy and security are essential. Thanks to blockchain, clients can connect directly with linguists, which reduces the overall cost of translation, and they can also verify their credentials, ensuring they are working with certified professionals who will do the job the best they can. Blockchain technology is very important for businesses and large corporations as it ensures the quality and security of huge projects and protects sensitive data from any unauthorized access.
Cultural intelligence tools
Translation is not only about bringing literal meaning from one language to another. Every language has its cultural significance, richness, and uniqueness, and some phrases and words cannot be translated literally, no matter how much we try. Some of them cannot even be translated but must be described or defined in another language, and only native speakers really know the true meaning. This is where cultural intelligence tools come into play, as they help overcome such barriers since they are used to analyze content, making sure it aligns with the customs, values, and uniqueness of a certain language and the people that speak that language. For example, some phrases or words can have negative connotations in one language, and if you use them for marketing your products, you will only achieve negative results and harm your reputation. Instead, you should use these tools that can help you understand local traditions, humor, and taboos so that you can avoid any inconveniences and foster a deeper connection with your target audience. Cultural intelligence tools make sure that translations are not only accurate but also meaningful and respectful, which surely helps you and your business move forward.
Crowdsourced translation
Crowdsourced translation means that large groups of people work together to translate certain content, which helps businesses use a large network of translators, usually for a more affordable price. This is quite beneficial for startups that don’t have a great volume of work, as this kind of translation has to be revised and checked, since not all translators have the same skill levels, and sometimes, AI and human moderators must be included to check for accuracy and reliability.
The translation and localization industry is going through a lot of changes, and with the right tools at your disposal, you can use many innovative solutions and devices to overcome language barriers, keep your business moving forward, and widen the global audience.
Founder Dinis Guarda
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